In the spring of 2010, medici.tv and Rolex officially began their partnership and as they looked at the exceptional events on the schedule, they wondered if it was too late to include the Operalia Competition coming up at Milan’s La Scala in just three short weeks. medici.tv moved mountains to pull the broadcast together in record time and the resulting livestream was unforgettable: one of the winners was a young soprano named Sonya Yoncheva, who would go on to be an artist of international renown—and a Rolex Testimonee…
medici.tv’s annual Operalia Competition broadcast is a highlight of the season and a shining example of the platform’s commitment to supporting emerging talents.