http://www.verbierfestival.com
Supporting art and music has been integral to Bank Julius Baer’s philosophy for decades. An interest in visual art dates back to the early 1930’s when the Baer family began its private art collection. Added to this, two female members of the Baer family pursued artistic careers, one of them having studied classical music. As a result, the family maintained an intensive contact with the art scene in Zurich, Paris and New York.
In the early 1980’s, Bank Julius Baer founded its corporate art collection. The purpose was, and still is, to support artists who, at the time of a first purchase, are not yet firmly established, but clearly show great potential. Nearly two decades later, the Bank started to sponsor music halls, festivals and museums based on its heritage.
In 2020, Julius Baer celebrates ten years as Principal Sponsor of the Verbier Festival. Supporting young musicians on their artistic path has been an integral part of the Festival since day one—a philosophy strongly shared by Julius Baer. The Bank’s commitment has therefore focused on the Verbier Festival Academy—the Festival’s talent incubator for soloists, chamber musicians, singers, conductors and orchestra musicians.
Bank Julius Baer is proud to have been a part of the Verbier Festival success story for a decade and this year, as partner of the Festival’s Virtual edition, celebrates with the Festival by ensuring that music plays on during this unprecedented time.
More about Bank Julius Baer’s commitment to fostering emerging talent >
Verbier Festival Academy: Lucie Leguay – Conducting her way to international success
The Mountains are Alive: Music Moves to Andermatt
Berlin Prize for Young Artists, facilitated by Julius Baer, curated by VAN
